Pay Per Click is a way of advertisement of the products and services on the web server, in which sponsors have to pay to a publishing company when the ad is clicked. Search engine advertising is the most popular way of PPC.

It allows promoters in placing the ad when someone searches on keywords i.e. related to their services. Each time when visitor visits our website we have to pay to the search engine. The advertisement is very much important for any website because without promoting we cannot able to earn the profit in our business.

The basic method for calculating pay per click cost is Pay per click = Advertising cost ÷ Ads clicked. There are two ways to determine the cost of pay per click i.e. Flat rate PPC and Bid rate PPC. In flat rate PPC, the agreement is done on fix amount of each click in between publisher and advertiser.

Many publishers have their own rate cards according to different areas. In Bid rate PPC the advertiser declares the maximum amount for the ad for his business. Thus Pay per click (PPC) is a category of digital marketing in which advertisers pay a fee each time one of their ads is clicked. More precisely, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

You are not spending your money in Pay Per Click but you are investing your money, therefore, it is necessary to invest the money where you get more visits.You need to run a campaign to advertise in such modules. Without proper experience/guidance, the money invested in PPC will be wasted and next to nothing.

To get a proper response and generate hits/visits on your website you need PPC experts to create and run your campaigns.Regatta designs professionally designed PPC campaign with the contribution of PPC certified experts which assures you the best possible results for your website and business.

Regatta is providing the services for those who want to go for digital marketing of their website or business.